Standing out with creativity in the economic miracle’s trade fair boom
Even in the 1950s and 1960s, companies were already looking for materials with which they could make their booths stand out in order to impress visitors – PLEXIGLAS®, for example.
International trade fairs began to be held again in Germany soon after the Second World War, with many new locations and specialist exhibitions joining those that had been there before. The economy recovered and the labor market flourished. Rising salaries created a prosperous society, which was also reflected in consumer demand. Trade fairs were the place to find innovative new products.