Transparent OLED monitors make up two sides of the triangular exhibition display case.

© axis GmbH & Co. KG, Copyright Schaeffler AG

Magical exhibition display cases

At exhibitions, everyone is competing for visitors' attention. Attracting it means being truly eye-catching – such as with information that seems to float in mid-air.

Bright flashing and sparkling lights can cause sensory overload at exhibitions, where large numbers of competitors are concentrated in a small space. Companies have to present their products as attractively as possible in order to attract potential customers to their booths. Transparent OLED touch screens are ideal for this, seeming to project images, text or films into the air like magic and merge them with the exhibits.